quip Smart Electric Toothbrush
2019
Get rewards for your good habits! Get tips and track your daily brushing 🎁
I worked on all digital assets, as well as parts of the motion design work and storyboarding for the Smart Brush product launch and how-to videos. At the time, my main goal was to work with Atanas Djibirov, quip’s in-house motion designer and one of my design mentors, and hone my skills in After Effects. This led to me working on a lot of GIFs with smoother motion design elements.
TEASER
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LAUNCH VIDEO
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HOW-TO-VIDEO
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TEASER ✹ LAUNCH VIDEO ✹ HOW-TO-VIDEO ✹
Smart Electric Toothbrush Teaser
A week before launching the Smart Brush, we posted this teaser video to create hype and excitement for the new product.
Smart Electric Toothbrush Launch
Product launch of the new Smart Brush and free quip app — highlighting toothbrush features, rewards from daily brushing habits, as well as features from the app including tracking, tips, and coaching.
Smart Electric Toothbrush How-To Youtube Video
The main purpose of this video was to lend a visual aid for customers who needed help downloading and syncing their smart brush to the quip app, as well as learning how to use the apps many features.